The Grand Strategy Selection Matrix, or GSSM can be considered as important analysis for understanding which strategies the company need to develop in a proper manner. From the Grand Strategy Selection Matrix, one thing has been understood that General Mills’ position in in the 2nd quadrant that shows weak competitive position and fast market growth. As General Mills is in the 2nd quadrant, therefore, it can be stated that this company can evaluate the current approach. General Mills is operative in the cereal breakfast industry, which has fast market growth. However, General Mills cannot compete with other competitor companies, like Kellogg’s only because its weak competitive position in the industry (Schroeder, 2020).